Tequila Chisme!


Whoop! There it is, another Celebrity Tequila launch! Watch out Justin Timberlake, stand aside George Clooney, you were yesterday’s news! Behold the newest induction into” Tequila Celebrity Hall of Fame” !

Hip Hop Legend Xzibit Launches his Bonita Platinum Tequila at Lee’s Discount Liquor in Las Vegas

February 14, 2013 by 

Bonita partners Anette Brown, Xzibit, and CEO Chris Brown

Hip Hop legend and actor Xzibit hosted an autograph bottle signing event at Lee’s Discount Liquor in Las Vegas to roll out his new tequila brand, Bonita Platinum Tequila. The much anticipated bottle signing appearance allowed fans and consumers to have an opportunity to interact with the superstar and experience the product first hand (Pictured: Bonita partners Anette Brown, Xzibit, and CEO Chris Brown).

“The support we received coming into Las Vegas was incredible,” said Xzibit. “I really appreciate everyone who took the time to come out on Friday and see what Bonita Platinum is all about.”

Bonita Platinum Tequila

Bonita Platinum Tequila

Las Vegas was the first stop on a 33-city national launch of The Bonita Platinum Tequila brand that will take place over the next 20 months. This autograph signing was a precursor to the official launch which is private invite-only red carpet affair hosted by Xzibit on Saturday, March 2, 2013 at The Hyde Bellagio.

“We hope that everyone enjoyed seeing Xzibit and discovering Bonita Platinum,” said Bonita Spirits owner Chris Brown. “We will be back in Las Vegas on March 2 for our Official Las Vegas Launch Event, and cannot wait to celebrate our presence in this amazing city.”

According to the staff at Lee’s, the event was a huge success and one of the best one’s they have had.  The event also included a remote live broadcast from KLUC 98.5 and The Will Edwards Show.  The Distributors and Manufacturers from Southern Wine and Spirits were also in attendance.





Agave Underground Tequila Welcomes Founder of Yard House Restaurants and Former Remy Cointreau Regional Manager

California-based Agave Underground Tequila Executes New Plans to Continue Growth of the Brand

IRVINE, Calif. —

Agave Underground (www.agaveunderground.com), an exclusive tequila company based in Orange County, California, announced today that Steele Platt, Founder of Yard House Restaurants, and former Regional Manger with Remy Cointreau, USA, Fran Vivenzio, has joined the Agave Underground Tequila team.

With his extensive knowledge and background in the restaurant and alcohol industry, Steele Platt, Founder of Yard House Restaurants, will join the Board of Directors to provide guidance, valuable input, and new strategies for the company.

Fran Vivenzio, former Regional Manager with Remy Cointreau, USA, has over 30 years of brand building experience and wholesaler management in the alcohol beverage industry. Fran will help develop wholesaler partnerships and lead Agave Underground’s national sales efforts to expand the brand.

 “What a great start to 2013!” stated Mike Ivey, President of Agave Underground Tequila. “Fran’s robust plan for the company will prove to grow and develop the Agave Underground brand on a national level. And, with Steele Platt joining our Board of Directors, we are confident, with his extensive entrepreneurial background and tenacious attitude, he will help us accomplish and achieve new visions for the brand and company. Management has an aggressive plan in place to create brand awareness throughout the year. We have an outstanding product and are anxious to execute the plan with the new members on our team,” concluded Ivey.

To learn more about Agave Underground Tequila products and events, visit www.agaveunderground.com or please visit Facebook.com/AgaveUnderground or Twitter.com/#!/AgaveUground.


Established in 2009, Agave Underground was started by Mike Ivey who not only was an avid connoisseur of tequila but was intrigued by the story and history behind the making of tequila. Agave Underground has mastered and perfected three unique tastes of their tequilas; Silver, Reposado and Anejo. In addition to establishing distributorship in Minnesota with Wirtz Beverage Group, they are a part of Hensley & Co based in Phoenix, Arizona, and Republic National Distributing Company (RNDC) based in Colorado. For more information about the tequilas and company, please log ontowww.agaveunderground.com or call 949-387-9478.

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